eCommerce

How Small Enterprise Homeowners Use TikTok to Develop Gross sales


Right here’s a enjoyable reality for you: #TikTokMadeMeBuyIt is one the hottest hashtags on the platform. As of January 2022, it has eight billion views. Small enterprise homeowners throughout the globe have realized that merchandise can go viral on TikTok—simply like songs, traits, or filters. So, as a small enterprise group, what do we do with that vital piece of data?

Our weblog staff requested Ecwid sellers how they’ve been utilizing TikTok to develop their enterprise, and which instruments have helped them broaden their viewers and gross sales. Learn on to find out about a few of their finest practices, and decide up some tips that you could apply to your retailer.

TikTok Instruments for Enterprise Homeowners

TikTok presents highly effective instruments to enterprise homeowners that assist them make the most of their on-line presence. Why restrict your self to views and likes whenever you attempt for precise gross sales by the app?

With TikTok Procuring, choose sellers in the US and the UK can:

  • Add their product catalog to TikTok and show it proper on their profile:
  • Tag merchandise in movies so that clients could make gross sales in only a couple of clicks:

Promoting on TikTok is out there for sellers in all international locations supported by the app. It permits sellers to:

  • Run several types of adverts that function your merchandise or a hyperlink to your retailer:
  • ​​Run superior advert campaigns to attain out to new potential clients with comparable profiles to present buyers, or customers who’ve beforehand engaged along with your retailer.

Ecwid makes establishing and utilizing TikTok Procuring and promoting a piece of cake for small enterprise homeowners, no matter their tech information.

Now it’s time to flip it over to some sellers who’ve already linked their shops to TikTok and are reaping the advantages.

Ecwid Sellers on Utilizing TikTok for Their Enterprise

TikTok Procuring is an enticing software for on-line sellers, as it permits them to encourage viewers to purchase merchandise when they’re the most engaged—whereas watching their movies or shopping their profile.

Donna von Hoesslin, founding father of the jewellery model Betty Belts, creates several types of movies for her retailer’s profile. Their dynamic TikToks showcase the means of creating their jewellery, announce winners of contests, and grant entry to unique behind the scenes content material to enable viewers to get to know the crew behind the model.

Of course, Betty Belts additionally spotlights video content material that highlights the model’s jewellery. Donna makes use of TikTok Procuring so that she will be able to tag merchandise in these movies to enable viewers to store whereas they watch:

Viewers can click on on product hyperlinks to be taught extra concerning the jewellery tagged in the video and purchase the merchandise they’re concerned about with out having to depart the app:

TikTok is a comparatively new platform for many enterprise homeowners, however some Ecwid sellers have already been onerous at work making a residence on the platform—utilizing the app to promote their model even earlier than the TikTok Procuring function was launched. Once they noticed the potential of the app, they didn’t hesitate to check out new instruments as they turned out there.

Antuana Winston, the founding father of skincare model FeeChi Physique, on utilizing TikTok to attain new audiences:

“I determined to promote my model on TikTok as a result of I was listening to a lot of buzz about it and wished to attain out to a youthful demographic. I principally created movies that function my merchandise.

I was utilizing TikTok to promote my enterprise earlier than integrating it with Ecwid, nevertheless it was very restricted. Due to my earlier expertise of utilizing Ecwid for promoting on social media platforms, I felt assured that Ecwid had the instruments and assets to assist me broaden my model on TikTok.

I am at the moment utilizing TikTok Procuring so that it shows all of the merchandise out there on my web site for potential clients. I do plan to improve my advert spend and presence on this platform selling procuring with my enterprise.

I am very glad with my expertise. It was a very simple and seamless course of to implement. I would extremely suggest utilizing this software. In the quick time that it has been carried out, my views and followers have elevated. That is one other useful gizmo to assist develop your small enterprise and attain new potential clients.”

For different entrepreneurs, the introduction of TikTok Procuring and Promoting has turn into a purpose to broaden onto the new social media platform.

Rhea Mellado, the founding father of Yard Signal Firm that makes indicators and reduce outs for occasions, on exploring the new gross sales channel:

“I am at the moment using each the TikTok Procuring and promoting instruments. I actively began utilizing TikTok when Ecwid made the procuring instruments out there.

I use Instagram and Fb Procuring by Ecwid, so I was already accustomed to how you can use it, as it is very comparable. Ecwid makes it very simple to hyperlink your merchandise and store to the social media platforms. I have tried different web site builders. Ecwid is by far the best to use as far as creating your web site, and linking your merchandise to social media.

Given the present reputation of TikTok, and the ease of utilizing it with Ecwid, I thought it could be the good alternative to promote and achieve publicity to our firm. Additionally, our merchandise are a bit interactive as they’re used for particular occasions and celebrations. TikTok provides us the alternative to reveal how they’re used and with the ability to hyperlink our merchandise to our posts is an added bonus.

I attempt to publish movies each day, with movies displaying how you can assemble merchandise, new merchandise we have out there or indicators we have arrange. As I have my Ecwid store linked to my TikTok account, I hyperlink the merchandise in our store which might be related to the posts.

 
I see a appreciable improve in gross sales and obtain extra interactions on the days that I publish. It is wonderful the quantity of views which might be obtained on a publish that’s promoted, I additionally discover the site visitors to my web site additionally will increase by about 20%. 
Rhea Mellado

I’d undoubtedly suggest utilizing TikTok Procuring and promoting to companies. Not solely is the publicity price it, nevertheless it is fairly enjoyable creating movies and studying the new traits to try to attain a bigger viewers. Whereas I am nonetheless studying, I assume I have come a good distance from my first publish.

Together with actively posting, I additionally touch upon different small enterprise pages. I take pleasure in seeing the means different small companies promote themselves and by supporting them and commenting on their posts it additionally will increase my site visitors.

TikTok promoting is reasonably priced and by taking part in round with the prices and days you want to promote the publish, I can at all times discover a technique to promote inside my funds.”

Begin Promoting on TikTok

We are pleased to see that Ecwid sellers check new instruments and discover what works finest for their enterprise. If their tales impressed you to begin promoting your merchandise on TikTok too, click on the button beneath and we’ll take you from there.

Promote on TikTok

Need to be taught extra earlier than diving into the new platform? Learn our articles that assist navigate the TikTok world for ecommerce sellers:

And if you’re already utilizing TikTok to promote your on-line retailer, be at liberty to share your expertise in the feedback!

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button